Archive for martial arts marketing

Here’s to a Great 2013 !!!

We’re full swing into a new year. Classes are packed, and students are motivated as they take action toward their New Year goals. You can feel the excitement and energy as students anticipate what progress and growth a new year will bring. What does it take to keep this momentum going throughout the whole year? What will it take to really follow through on those New Year Resolutions? How can we truly make 2013 our best year ever??? As I see it, there are 3 things we can do:

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Third Quarter Analysis

Hello Team,

You have just finished the 3rd quarter of 2012 and there are a few things you should be doing in order to chart your progress and identify areas of concern.  Here is a task list for your 3rd Quarter Analysis.

1)  Total number of calls _____

2)  Total number of appointments _____

3)  Number of 1st Intro Lessons _____

4)  Number of 2nd Intro Lessons _____

5)  What was your 1st Intro to New Sign Up % _____

6)  Average number of Calls per month _____

7)  Average Number of New Members per month _____

8)  What was your total number of Upgrades _____

9)  What was your average number of Upgrades per month _____

10)  What was your BBT Success % _____

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Congratulations to our own Sensei Joe Fischbach

Joe Fischbach

Accepting the EFC Program Director of the Year Award


Congratulations to Sensei Joe Fischbach for winning the EFC Program Director of the Year Award.   Last year Sensei Fischbach wrote over $1,000,000.00 in contract amount.  Feel free to email him at and ask him how he did it.

Video Testimonials

Social media is a great way to get your message out and nothing works better than a testimonial.  With todays technology you can take that one step further and offer video testimonies.  Here is an example of a nicely done video testimonial from America’s Best Defense in North Attleborough, MA.  The only thing we would suggest adding is a Call to Action at the end of the video.  This current video has a link to the creators site but we would recommend a link to a custom landing page that provides the viewer with a special offer.  If you would like help creating video testimonials or help with creating a Call to Action landing page then email us at

Summer is an AWFUL time of year…

Hello Team,

We received this awesome letter from Sensei Buzzell.   We will occasionally cross post from our MAFE Members blog since IMAMS is now an integral part of MAFE.


Summer is an AWFUL time of year…

For the vast majority of my career that statement ran through my head. Every July and August we consistently lost students and did not gain. Our instructor constantly told us that it was because we had the wrong attitude- if you know me well I am an eternal optimist – but even I couldn’t fathom how thinking growth would change this problem. It was a very stressful time as I was being expected to add 20 students a month (which didn’t even happen in peek months) and we could not produce the results–EVERYONE else does it I was told. When we opened on our own school the thought was maybe to even close the school during the summer or take the summer off myself and have Skelton crew.

Then we started with MAFE. Read More→