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Strangers Make Good Martial Arts Business

As children we’ve all been told, “Don’t talk to strangers.” As parents, we’ve all said the same thing to our own children. But hearing it from your parents does not carry the same impact as hearing it from someone “in authority.”

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Self Defense as a Martial Arts Business Strategy

The martial arts are all about self defense. It does not matter if you teach karate, judo, tae kwon do, jujutsu, krav maga, or even MMA. It all starts at self defense and we all advertise our schools as such. But do you use a self defense program to promote your school?

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Successful Martial Arts Management Requires Education – Part Two

In part one of this topic I discussed the reasons why you can not be a successful martial arts business owner by doing everything yourself. In part two I discuss why you should also not go it alone in the areas of martial arts marketing and student retention.

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Successful Martial Arts Management Requires Education – Part One

If you are a martial arts school owner then you are probably a Black Belt in karate, judo, tae kwon do or some other art. You didn’t get your rank over night or without long hours of studying.

The same thing is required to run a dojo – sort of.

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Teach Martial Arts for Free

This is a continuation of the post from last week regarding martial arts management skills and creating a financially stable school. In the column we were discussing, Master Mather made the comment, “A lack of money never prevents anyone who seeks martial arts instruction from receiving it at my school.”

For as long as I have known him he has always had this policy. If a parent truly does not have the money to pay the tuition for their child to attend classes he will allow them to train for free. I do the same in my own dojo.
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