One of most important things you can do to be a better business owner is to eliminate clutter from your life – specifically, your work area.
Many martial arts school owners have an office in our homes where we have a computer and all our student information stored. If you are a small school, you run everything from there.
There are several different types of martial arts training camps you can offer to your students at different points during the year. These can be divided into two basic types – campouts and day camps. Successful schools generally offer both types to their students. The summer months are the perfect time of year to do this.
There are at least six things a martial arts business owner must do to maintain a successful school. This list was first created by our founder, Jim Mather, in an article for the September, 1997 issue of Black Belt magazine.
The list was accurate then and remains accurate today. Let’s take a look at it.
If you watch television during the summer months you know they have reruns on most of the networks. You’ve also, undoubtedly heard one of the networks pitch their shows with, “If you’ve never seen it before, it’s new to you!”
This is true of many things – martial arts school marketing included.
There are many things you must do to stand out from the competition and get noticed by potential students. One of these is to have a Unique Selling Proposition – or USP. A USP is, as the name implies, something about you, your program or your martial arts school that is unique and helps you stand out from all the other schools in your area.