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Simple Truths

We are often asked where we get our inspiration for the messages we teach. There are several places that come to mind. The Bible is one, Power speakers like Anthony Robbins, Jim Rohn, Zig Ziglar, Bob Alexander are others. We don’t like to promote sites or people in general unless there is a compelling reason to. I have found great inspiration on many different levels from the Simple Truths site listed here. This is not a religious site. It contains some very excellent team building, motivational and inspirational movie clips which I have used in the past. Because this may offer some value to you, once a month we will post a link to one of their videos.

Third Quarter Analysis

Hello Team,

You have just finished the 3rd quarter of 2012 and there are a few things you should be doing in order to chart your progress and identify areas of concern.  Here is a task list for your 3rd Quarter Analysis.

1)  Total number of calls _____

2)  Total number of appointments _____

3)  Number of 1st Intro Lessons _____

4)  Number of 2nd Intro Lessons _____

5)  What was your 1st Intro to New Sign Up % _____

6)  Average number of Calls per month _____

7)  Average Number of New Members per month _____

8)  What was your total number of Upgrades _____

9)  What was your average number of Upgrades per month _____

10)  What was your BBT Success % _____

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Congratulations to our own Sensei Joe Fischbach

Joe Fischbach

Accepting the EFC Program Director of the Year Award


Congratulations to Sensei Joe Fischbach for winning the EFC Program Director of the Year Award.   Last year Sensei Fischbach wrote over $1,000,000.00 in contract amount.  Feel free to email him at and ask him how he did it.

Fall Check List

Hello Team,

With Fall here we just wanted to post a little reminder to major things you should be thinking about.

1)  Fall Proshop Line.  It’s never too late.  If you haven’t ordered your fall proshop sweat shirts and sweat pants then get those orders going.

2)  Plan your Halloween campaign.  Time to order your Kick or Treat Card for students to pass out with their candy.  Good for whatever your special will be.

3)  Plan a Halloween Themed Buddy Day  ( Costume Contest, Halloween Party)

4)  Think about your November Turkey Basket Drive.  Time to give back to the community and help those in need.  Great for your Black Belts and junior instructors to organize to demonstrate leadership.

5)  Order your Century or other Martial Arts Shopping Catalogs so you have enough to start thinking about your Holiday Sales.

6)  Time to Update your contact lists for those Snowball Alert days when you need to close school for bad weather.

7)  Watch out for kids that may be struggling.  With school back in session, they may feel a bit overwhelmed.  A few minutes of personal attention can go a long way in a child’s life.


Video Testimonials

Social media is a great way to get your message out and nothing works better than a testimonial.  With todays technology you can take that one step further and offer video testimonies.  Here is an example of a nicely done video testimonial from America’s Best Defense in North Attleborough, MA.  The only thing we would suggest adding is a Call to Action at the end of the video.  This current video has a link to the creators site but we would recommend a link to a custom landing page that provides the viewer with a special offer.  If you would like help creating video testimonials or help with creating a Call to Action landing page then email us at