Archive for Internal Marketing

Fall Check List

Hello Team,

With Fall here we just wanted to post a little reminder to major things you should be thinking about.

1)  Fall Proshop Line.  It’s never too late.  If you haven’t ordered your fall proshop sweat shirts and sweat pants then get those orders going.

2)  Plan your Halloween campaign.  Time to order your Kick or Treat Card for students to pass out with their candy.  Good for whatever your special will be.

3)  Plan a Halloween Themed Buddy Day  ( Costume Contest, Halloween Party)

4)  Think about your November Turkey Basket Drive.  Time to give back to the community and help those in need.  Great for your Black Belts and junior instructors to organize to demonstrate leadership.

5)  Order your Century or other Martial Arts Shopping Catalogs so you have enough to start thinking about your Holiday Sales.

6)  Time to Update your contact lists for those Snowball Alert days when you need to close school for bad weather.

7)  Watch out for kids that may be struggling.  With school back in session, they may feel a bit overwhelmed.  A few minutes of personal attention can go a long way in a child’s life.


Video Testimonials

Social media is a great way to get your message out and nothing works better than a testimonial.  With todays technology you can take that one step further and offer video testimonies.  Here is an example of a nicely done video testimonial from America’s Best Defense in North Attleborough, MA.  The only thing we would suggest adding is a Call to Action at the end of the video.  This current video has a link to the creators site but we would recommend a link to a custom landing page that provides the viewer with a special offer.  If you would like help creating video testimonials or help with creating a Call to Action landing page then email us at

4 Ways to Help Students Stay in Your Martial Arts School Longer

For some martial arts schools it seems to be a constant battle to keep students from dropping out. As a martial arts business manager it is your job to find ways to help students continue their training.

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How to Use Referrals for Your Martial Arts Business

A martial arts school is like any other business in many ways. You need customers, you need to keep those customers coming back and you need your customers to bring in new customers.

Learning how to use referrals is a key component of your martial arts marketing strategy.

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School Calendar is Key to Organized Martial Arts Management

If you randomly do things and constantly prepare marketing for your martial arts school at the last minute you are costing yourself money.

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