Archive for Testimonials

Video Testimonials

Social media is a great way to get your message out and nothing works better than a testimonial.  With todays technology you can take that one step further and offer video testimonies.  Here is an example of a nicely done video testimonial from America’s Best Defense in North Attleborough, MA.  The only thing we would suggest adding is a Call to Action at the end of the video.  This current video has a link to the creators site but we would recommend a link to a custom landing page that provides the viewer with a special offer.  If you would like help creating video testimonials or help with creating a Call to Action landing page then email us at

Summer is an AWFUL time of year…

Hello Team,

We received this awesome letter from Sensei Buzzell.   We will occasionally cross post from our MAFE Members blog since IMAMS is now an integral part of MAFE.


Summer is an AWFUL time of year…

For the vast majority of my career that statement ran through my head. Every July and August we consistently lost students and did not gain. Our instructor constantly told us that it was because we had the wrong attitude- if you know me well I am an eternal optimist – but even I couldn’t fathom how thinking growth would change this problem. It was a very stressful time as I was being expected to add 20 students a month (which didn’t even happen in peek months) and we could not produce the results–EVERYONE else does it I was told. When we opened on our own school the thought was maybe to even close the school during the summer or take the summer off myself and have Skelton crew.

Then we started with MAFE. Read More→